Sustainable Beauty 2025

Your essential guide to clean & sustainable cosmetics

56% of consumers research a brand’s sustainability before making a purchase.

The beauty industry is evolving. Consumers demand more sustainable products, and regulations require greater transparency. This guide provides a data-driven approach to measuring, improving, and communicating sustainability in cosmetics.

What’s inside the guide?

Key industry trends: Clean Beauty, Circular Beauty, Waterless Beauty, and more.
Impact metrics: How to measure and reduce environmental footprints.
Sustainable practices: Ingredients, packaging, energy, and logistics.
The EU Green Claims Directive: What it means for the industry.
Life Cycle Analysis (LCA): Why it’s crucial for cosmetics.
Success stories: Brands leading the sustainability shift.
Media & industry insights: Key studies and reports.

Highlighted benefits

Stay ahead of trends: Understand the latest innovations in clean, circular, and waterless beauty.

Data-driven insights: Learn how to measure and reduce your brand’s environmental footprint.

Regulatory compliance made easy: Ensure your claims align with the EU Green Claims Directive.

Case studies from industry leaders: Learn from brands successfully implementing sustainability.

Turn sustainability into a competitive advantage – Build consumer trust and stand out in the market.

Trends redefining sustainable beauty

In the world of sustainable beauty, several emerging trends are reshaping the industry. From Clean Beauty vs. Green Cosmetics, which explores different ingredient standards, to the rise of solid and powder-based products in Waterless Beauty. Circular Beauty is revolutionizing business models by minimizing waste, while the Biotech Beauty boom leverages lab-grown ingredients to reduce environmental impact. Each of these trends not only redefines beauty but also drives the industry toward more eco-conscious and responsible practices.

How to measure and reduce the environmental impact of beauty products

To be truly sustainable, brands must measure their impact. Discover at the guide the key metrics shaping the future of the industry:

✔️ Carbon footprint of ingredients and packaging
✔️ Water and energy consumption in production
✔️ Waste reduction and recycling strategies.
✔️ Certifications and supply chain transparency.

Trends redefining sustainable beauty

Regulations & transparency:
The impact of the green claims directive

New regulations demand that brands back up their environmental claims with verified data. Our guide explains:

✔️ What the Green Claims Directive means for the cosmetics industry.
✔️ How to apply methodologies like Life Cycle Analysis (LCA).
✔️ Key strategies to avoid greenwashing and build consumer trust.