ESSENTIAL GUIDE: GREEN CLAIMS
9 key steps to help your brand communicate sustainability. without Greenwashing
Stay compliant. Build trust. Lead with transparency.
Why download this guide?
In today’s sustainability-driven market, consumers expect brands to back up their environmental claims with real data. With the European Union’s Green Claims Directive setting stricter standards, making vague or misleading statements could not only harm your reputation, it could lead to legal penalties.
This guide will help your brand navigate the complexity of environmental communication, comply with upcoming regulations, and build authentic, lasting trust with your audience.
What you’ll learn
Whether you're just starting your sustainability journey or refining your messaging, this guide gives you actionable insights, including:
What Green Claims are, and why they matter more than ever
Common pitfalls to avoid (that even big brands make)
How to communicate sustainability effectively, without overpromising
Tools and frameworks to validate your claims with confidence
Real-world examples of brands doing it right
Why download this guide?
In today’s sustainability-driven market, consumers expect brands to back up their environmental claims with real data. With the European Union’s Green Claims Directive setting stricter standards, making vague or misleading statements could not only harm your reputation, it could lead to legal penalties.
This guide will help your brand navigate the complexity of environmental communication, comply with upcoming regulations, and build authentic, lasting trust with your audience.
Who is this guide for?
Sustainability managers who want to ensure regulatory alignment
Marketing and brand teams looking to improve messaging
Founders and CEOs driving purpose-led business growth
Compliance professionals working on EU environmental standards
Anyone responsible for how your brand communicates sustainability
What Are Green Claims?
Understand the definition, scope, and risks associated with making environmental claims.Why They Matter
Discover how consumers, regulators, and competitors respond to environmental messaging.Compliance Principles
Learn the foundations of building claims that meet EU regulatory expectations.Best Practices in Sustainability Communication
Build clarity, credibility, and consistency into every message.Greenwashing Red Flags
Learn the most common mistakes brands make—and how to avoid them.Brand Actions That Matter
Go beyond marketing: embed sustainability into your operations and reporting.Verification Tools and Resources
Explore practical tools for validating and documenting your claims.Inspiration From Leading Brands
See how global companies are raising the bar—and how you can, too.How to Prepare for What’s Coming
Get ahead of regulatory shifts and industry expectations with future-proof practices.
The benefits of getting it right
By applying the insights in this guide, your brand will be able to:
Ensure full compliance with EU Green Claims regulations
Increase consumer confidence through verified transparency
Stand out as a credible, forward-thinking sustainability leader
Avoid reputational and legal risk from misleading claims
Support internal teams with aligned messaging and compliance tools