How Amplify Goods cut 88% emissions with Devera’s automated LCA
Key takeaways
Devera’s automated LCA showed SUDZERO cuts hand wash emissions by up to 88% compared to market averages.
Packaging is compostable, recyclable and part of a circular refill model.
Powered with zero-carbon electricity, production emissions are almost eliminated.
Amplify has integrated the Devera widget to communicate transparency on its product pages.
50% of profits go to climate and mental health causes.
When Amplify Goods asked us to analyze its SUDZERO range, they wanted to go beyond carbon numbers. They needed evidence to show how their design choices outperformed the market, identify areas for improvement, and build credibility in line with the EU Green Claims directive.
Our life cycle assessment revealed that SUDZERO sets a new standard in the category, with up to 88% lower emissions than conventional liquid soaps. By providing granular data across all six stages (raw materials, packaging, manufacturing, logistics, use phase and end of life) we enabled Amplify Goods to integrate this transparency directly into its website through the Devera sustainability widget, so that every customer can see the impact data at the point of purchase.
Rethinking hygiene with SUDZERO
Amplify Goods is a UK-based social enterprise that reimagines everyday essentials. Their SUDZERO powder-to-foam hand wash removes water from the formula, reducing transported mass, packaging demand and carbon intensity. The result is a product that is lighter, cleaner and easier to distribute without compromising user experience.
The social mission is equally strong. Certified by Social Enterprise UK and the Vegan Society, Amplify reinvests half of its profits in climate and mental health initiatives. Their business model also generates employment for people facing barriers such as homelessness or disability, something they proudly highlighted in their recent LinkedIn post during #ZeroWasteWeek.
Results that reset the bar
The data speaks for itself:
SUDZERO 5×4 L Refill Pack delivers 20,000 washes with just 6.21 kg CO₂e, 87.7% below the market average.
SUDZERO 12×350 ml Refill Pack provides 4,200 washes with 1.60 kg CO₂e, an 84.9% reduction compared to peers.
Packaging contributes only 0.18 kg CO₂e per pack thanks to compostable films and high-recycled cardboard.
Manufacturing is powered by 100% zero-carbon electricity, leaving a negligible footprint.
By embedding this verified information directly into its digital channels, Amplify can show customers exactly why SUDZERO is different, not with greenwashing claims but with real, science, backed data.
Why it matters
This success case shows how sustainability leaders can combine radical product design with transparent data to shift entire categories. While many brands still debate “natural” labels or rely on offsets, Amplify Goods proves that the biggest gains come from rethinking the system itself: no transported water, minimal packaging, renewable-powered production, and an honest communication of results.
With Devera’s support, Amplify has not only validated its environmental claims but also gained a powerful storytelling tool that helps them connect impact with purpose, right where consumers make decisions.
